CHRIS VERBICK
← VENTURES / SYS.XYZ

XYZ BUILDS

A toy company — building things worth playing with.

  • Toys
  • Product
Four XYZ cubes, blue, yellow, red and green, joined in a row and held up against the sky.● OFFLINE

// OVERVIEW

STATUS
OFFLINE
FOUNDED
2013
ROLE
Founder
SECTOR
Toys & products
LOCATION
London, UK
TEAM
Charlotte Downs, James Hance, Klayton Palmer, Chris Verbick

// TRANSMISSION

A toy company built by Cinter Design, founded in 2013. Manufactured in the United Kingdom and sold internationally. XYZ was sold in 2016.

// FIELD TESTS

A boy unpacking XYZ panels at a table, a red-and-blue tower of cubes behind him.Hands clipping a blue and a black XYZ panel upright onto a red base panel.A red and a blue XYZ panel held up side by side, their toothed edges ready to join.A boy stacking XYZ cubes into a leaning tower beside an XYZ box.XYZ cubes built into Tower Bridge, with a toy red London bus crossing it.XYZ cubes stacked into open compartments holding toy dinosaurs and a bus, next to an XYZ box.Cardboard XYZ boxes with carry handles, opened out in a row.Close-up of the XYZ logo and "Limited Edition" embossed in a teal panel.The machined mould for an XYZ panel, the logo cut into its face.