- ROLE
- Brand, website design and development
- COLLECTIVE
- Swanmakers
- CLIENT
- ANANDA, fifth fund (€80 million AUM)
// THE BRIEF
ANANDA, our first client, needed a rebrand for their fifth fund (€80 million AUM). Running research and cross-team co-design sessions led to a completely novel strategy.
We started from zero, rebuilding the mark and rewriting the brand story. Website, brand manual, pitch decks, financial and impact reports, and all other assets flow from a single point of inspiration: the Power of Ten. As a deeptech fund with diverse holdings, ANANDA tells a story of impact investing that ranges from the microscopic to extraplanetary in scale.
// MISSION LOG
What made this project great.
01
The Power of Ten
Swanmakers joined the ANANDA team for their annual offsite. Working directly with the Partners and the Investment Team, we ran strategy workshops to define their USP and competitive edge. The idea of the Power of Ten emerged—and clearly explained the massive scale of their portfolio in a simple and engaging narrative.
02
A pioneering impact VC becomes a deeptech specialist fund.
Impact investing takes its rightful place in the value chain—the mission and the outcome. ANANDA's brand drops impact from the mark, taking a bold and fresh approach to their specialty in early-stage deeptech investments.
// ANANDA · BRAND
One point of inspiration: the Power of Ten.
// ANANDA · WEBSITE
A website for a deeptech impact fund.
// MY ROLE
As part of the core brand team, I worked directly with leadership to define the brand direction. Once our approach was clear, I served as lead designer for all brand assets working directly with the Creative Director.
RESPONSIBILITIES
- Research and co-design sessions
- Brand identity
- Website design and development
// DEBRIEF
LESSONS LEARNED,
FIRST PERSON
WHAT I EXPECTED
Working with a large team can make it difficult to make bold leaps in an established brand.
WHAT HAPPENED
We were all blown away with the willingness and desire to push ANANDA into a completely new phase. The workshop environment allowed everyone to have a voice, and insights came from every side of the team.