ENTREPRENEURS MEET
WEBSITE
The public site for a founder community in Cagliari — one design system, Fun and Pro registers.
- ROLE
- Brand, co-organizer, product design, build
- TEAM
- Luigi Laezza, Matteo Cantarelli, Chris Verbick
- CLIENT
- Non-profit founder community, Cagliari
- YEAR
- 2025–2026
- STATUS
- ● live
// THE BRIEF
Entrepreneurs Meet speaks to two audiences that need the same truth told differently, so every public page exists twice — and a visitor can flip between them from the header at any time.
One Laravel app, server-rendered Blade: the public site that convinces you to come, the ticketing that gets you in, the members’ area that keeps you connected afterwards, a directory of what everyone is building, and the admin panel the organisers run it all from.
Entrepreneurs Meet started in 2023, and for the first few years it operated in stealth mode with a simple MVP brand and website. As the community began to grow, it became clear that we needed a clear and compelling brand & brand narrative to drive the next phase of growth. The new brand and platform followed in 2025–2026.
// MISSION LOG
What made this project great.
01
Two voices, Fun and Pro, speaking to both sides of the entrepreneur experience
Entrepreneurs Meet events create a fun collaborative environment every month. Every member is a professional too, and we take on real business challenges in structured workshops and working sessions.
02
The front door to the community platform
The new website communicates our values and our mission, but it's just the start. Underneath there is a fully-featured community platform developed by the organizer team.
03
Communicating the dynamic nature of entrepreneurship in Sardinia
Business runs differently when the people behind it believe in work/life balance and The Good Life. The brand and website needed to communicate what makes the community truly unique and special.
// ONE BRAND, TWO MODES
Same page, two moods: Fun for members, Pro for partners.
This isn’t a CSS theme toggle. Palette, copy, logo variant, structural details and SEO metadata all switch together, and each mode gets its own indexable URL so search engines see stable content.
// THE BRAND MANUAL
The brand manual ships with the app.
Seventeen chapters — voice, palettes, typography, logo rules, motion grammar, photography direction, social playbook — printed in the brand’s own ink, with the same Fun/Pro toggle in the header.
// MY ROLE
I led on the brand design, website messaging, website design, supported directly by my partners in the organizer team.
RESPONSIBILITIES
- Brand design and messaging
- Website design and UI/UX
- Website development
WITH
Luigi Laezza, Matteo Cantarelli
// DEBRIEF
LESSONS LEARNED,
FIRST PERSON
WHAT I EXPECTED
We need a quick brand refresh to make the group look more legitimate.
WHAT HAPPENED
As a group we have discovered a rich and compelling narrative for a unique strain of entrepreneurship that is built for the future and deeply rooted in Sardinia's history of longevity.
WHAT I EXPECTED
We will grow our reach in a small city with few entrepreneurs and a very young ecosystem
WHAT HAPPENED
The new website has broadened our international reach and has connected us to people from all over the world that are relocating to Sardinia for a better life.