LONGWALL VENTURES
BRAND & WEBSITE
Brand and website for a deeptech venture capital firm in Oxford.
- ROLE
- Brand, communications strategy, web design & development, fundraising decks
- COLLECTIVE
- Swanmakers
- CLIENT
- Longwall Ventures, deeptech venture capital, Oxford
- STATUS
- ● live
// THE BRIEF
Longwall Ventures was ready for a refresh as the team closed their fourth fund (£100 million AUM). The process of putting together their pitch decks had already yielded valuable perspective on their fund thesis and USP.
// MISSION LOG
What made this project great.
01
Amazing experience working with a very capable team.
Longwall Ventures can boast of a unicorn exit (>£1 billion), but they don't. Instead, the team focuses on the most important part of what they do: making smart moves at the right time. They are pragmatic and open to admit their faults. I found the team at Longwall Ventures to be remarkably restrained, insightful, and confident in their work.
02
A refined brand that speaks volumes in few words.
When Longwall Ventures speaks, there is a reason. No fluff. No buzzwords. No overconfidence. Sticking to first principles, we co-developed a brand message that makes sense for the heritage of the fund and speaks to the future of what they will do. The output is refreshing, simple, and truthful.
// THE SITE
Where science scales.
// MY ROLE
I served as lead on brand strategy, design, UI/UX, and web development. Working directly with the team, we took on the project in phases, building up from the pitch deck to develop a new website that reveals the next stage of what Longwall Ventures will do with their fourth fund.
RESPONSIBILITIES
- Brand
- Communications strategy
- Web design and development
- Fundraising decks
// DEBRIEF
LESSONS LEARNED,
FIRST PERSON
WHAT I EXPECTED
A fund that has been operating for nearly 20 years may not make great leaps.
WHAT HAPPENED
Great leaps aren't needed when things just work. The team showed a real willingness to evolve and push their thesis.